Premium builds endcaps in stores such as Walgreens and Walmart.ДЎ0. Endcaps provide a competitive advantage for brands to call special attention to new or seasonal products, or to capitalize on impulse purchases from customers who would otherwise walk by.

Endcap: A display at the end of an aisle. The Honest Company endcap in Walgreens.Д©.

Display:A presentation of a storeвЂ™s products used to attract and entice customers. Each day, we ship 1,800+ packages to stores such as Best Buy and Walmart.ДЁ. PremiumвЂ™s National Logistics and Distribution Center (NLDC) is 130K+ square feet. The more products people buy, the faster the store will need to replenish with additional inventory from the DC. The velocity of products moving through a distribution center is based on the sales volume occurring in the retail store. DC (Distribution Center):Where products are stored prior to arriving at a retail store. Also known as NPI (New Product Introduction) or EOL (Product End of Life).Д§. Cut-ins typically occur between major merchandising resets to introduce items more quickly. Cut-in: Shifting or removing merchandise to make space on the retail shelf for new or promotional products. CPG examples include food, beverages, cosmetics and cleaning products.Д¦. CPG (Consumer-Packaged Goods): Merchandise that customers use and need to replace on a frequent basis. It depends on the retailer for the rules.ДҐ. These can be found in the aisle, on an endcap or at the registers and is often an impulse purchase. Clip strip: A retail product display, so named because it is a length of either plastic or metal with clips or hooks at regular intervals, upon which merchandise is hung. Clip strip in Walmart Health & Beauty aisle.Д¤. Backstock: Inventory that is kept palletized in boxes in the back room until it is needed to replenish displays on the sales floor. Premium completes 985K+ audit visits per year.ДЈ.

Tasks of completing an audit include ensuring products are in the right place, the display is set to POG and correct labels/signage are used. Audit:A way to ensure compliance and performance of a merchandising display. Retailers prompt shoppers to make impulse purchases by positioning displays along this main thoroughfare. Action alley: The central aisle around the store where there is generally the most open space. Think you know the ins and outs of retail merchandising? Check out our glossary of commonly used retail lingo below.ДЎ. When our merchandising reps are hard at work in retail stores across North America, they come across what seems like hundreds of terms and acronyms.

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